PHP & Magento developer · UK · since 2011 Commerce.
Engineered.

Fifteen years building stores that can't go down. Projects I've led and worked on include Leicester City FC's official shop, Goodfellow and a 130,000-product B2B catalogue. Magento, Laravel, WordPress, Shopify or Go: you work directly with the senior engineer who writes the code.

Claim your first task free See the work
Years in PHP & Magento
15
Store projects delivered
50+
Years on the Leicester City FC store
8
Certified Magento Developer
2012

Stores I've led and worked on

  • Leicester City FC
  • Goodfellow
  • Trade Radiators
  • ETB Technologies
  • Sherrin
  • Spalding Australia
  • Stoneridge Optac

Selected work

Live stores.
Real traffic. Real revenue.

Projects I've led and worked on as Head of Magento Backend at Digital Boutique, plus Liverpool FC from earlier years.

Headless Magento 2.4 · NuxtLeicester City FCOfficial club store and Kit Builder personalisation, led since 2018. Adobe Commerce Cloud · B2BGoodfellow170,000 specialist materials, quotes, credit accounts and hazard checks. Magento 2 · B2B & B2CETB Technologies130,000+ products, server configurator and about 40 custom modules. Adobe Commerce CloudTrade RadiatorsTrade accounts, BTU calculator and automated order export. Headless Alokai · Adobe CommerceGoodfellow Reference MaterialsISO 17034 reference materials with GraphQL compliance rules. Hyvä · Multi-brand · Past projectsStoneridge, Sherrin, Spalding, Liverpool FCAnd more, with screenshots in the gallery.
See all work and the screen gallery
I worked with Jitheesh almost daily over a number of years as part of our external web development agency. He lead everything from day to day maintenance of our Magento 2 store to leading projects with off the shelf plugins and completely custom solutions. He's a talented developer and good at coming up with bespoke solutions.
Tony HutchinsonLeading development, maintenance & SEO strategy of the ETB Tech e-commerce platformsClient · Oct 2026

Recommendations

In their words.

Ten recommendations from the clients, managers and colleagues I've worked with since 2011.

1 / 9
“During his time at Luminescent Jitheesh played a vital role in growing our Magento capabilities. Jitheesh is dedicated, hard working and true expert in his field. Loved by clients and team members alike, I would have no hesitation in rehiring Jitheesh if the opportunity arose.”
Adam PidcockManaging Partner · Growth & Transformation LeaderSenior colleague at Luminescent · Dec 2021
“Jitheesh has been a vital part of our Magento team for a number of years. During this time he has always been extremely hard working, knowledgeable and a huge asset. As well as being technically strong, he also has a fantastic attitude and will often go above and beyond.”
Branwell MoffatCo-founder & Finance Director, KPS DigitalManaged me directly · Feb 2018
“Jitheesh is a huge asset to any project and never shies away from any difficult problems becoming one of the best problem solvers in the team. He is a real team player and helps all the other developers in the team, working especially well with the front end team.”
Tim HillmanCTO, KPS UKManaged me directly · Nov 2017
“Jitheesh worked on numerous Magento projects for me, really good with both back end and front end work. Worked with him for almost 4 years and he never said no for any work and always gives his 100%. He is best known for his problem solving skills and trying to resolve issue quickly.”
Lalita BangProject ManagerManaged me directly · Sep 2017
“He was known particularly for his exceptional problem solving skills, being able to investigate an issue and get to the bottom of it, very quickly, and provide a competent resolution to the issues found. Jitheesh communicated well and delivered great work.”
Ella HorswellHead of Delivery, Ascenda LoyaltyManaged me directly · Mar 2016
“He has strong coding skills in both frontend and backend areas. He's a man that thinks fast, code fast and test fast, making no mistakes, especially when task is well defined. … He always remember what he created and will tell you about functionality he made 2 years ago without even looking at the code. Fantastic!”
Kamil WęgrzynowiczLead Software Engineer, SupermetricsWorked on the same team · Feb 2016
“Jitheesh is an incredibly competent Magento developer and was our go-to man at Envoy Digital whenever there was any issue. Friendly, diligent and provided excellent solutions.”
Phoebe WilliamsSenior Project Manager · Programme ManagerClient · Jan 2016
“It was a great experience to work with Jitheesh for the past 4+ years. He is hard working, a good team player with professional hand in coding skills. It's a pleasure and an honor to recommend him to anyone who wants to hire him.”
Jino KoshyTechnology Manager, Publicis SapientManaged me directly · Oct 2015
“Jitheesh is absolutely must have for any PHP development team. His analytical skills are second to none. No problem is too small, no problem is too big. Every team member respected his Magento CE and EE knowledge.”
Marcin SzterlingBuilding Watchtower, Magento monitoring · 10+ yrs MagentoManaged me directly · Sep 2015

From my LinkedIn recommendations. Read them all on LinkedIn ›

How I work

AI does the legwork.
I hold the gates.

I use AI agents to investigate, draft and test, so tasks finish sooner. A person still approves every step that matters. Nothing reaches your store without my review and your sign-off.

  1. You

    Brief

    You describe the bug or feature in plain words, by phone, Slack or email.

  2. AI

    Investigate

    Agents read the code, logs and config, then reproduce the problem.

  3. Gate 1 · Me

    Confirm the cause

    I check the diagnosis and agree the plan before any code is written.

  4. AI

    Build & test

    Agents draft the change, then run coding standards, static analysis and browser tests in Docker Chrome.

  5. Gate 2 · Me

    Line-by-line review

    I read every changed line and send back anything that isn't up to standard.

  6. Gate 3 · You

    Approve on staging

    You try it on staging. It goes live only when you say so.

  • Automated by AI
  • Human quality gate

Why work with me directly

One senior engineer.
No layers.

Typical agency

  • Higher rates to cover sales, account managers and office overhead.
  • Junior developers often learn on your live store.
  • Tickets pass through several people before reaching an engineer.
  • Multi-month minimums and change-request fees.

Working with me

  • You pay for engineering hours and nothing else.
  • 15 years of PHP, from Magento 1 Enterprise to Adobe Commerce Cloud, headless and Laravel. Now Go too.
  • Talk to the developer by phone, Slack or email.
  • Month-to-month retainers, ad-hoc fixes or fixed-scope projects.

Still prefer an agency?

I'll help you
pick the right one.

Some projects need a full team: design, strategy, a re-platform. I've spent 15 years inside and alongside UK eCommerce agencies, so I know what a good one looks like, and what a weak proposal hides. I'll act as your independent technical consultant and connect you with an agency that fits.

  1. 01

    Shape the brief

    We turn your goals into a clear brief and requirements, so every agency quotes for the same thing.

  2. 02

    Shortlist

    I introduce agencies that suit your platform, budget and size, whether that's Magento, Shopify, Laravel or something else.

  3. 03

    Vet the proposals

    I review estimates, architecture and team plans, and flag the risks before you sign.

  4. 04

    Stay on your side

    Once work starts, I can review code and releases and keep the project honest.

Ask for agency advice

Services

What I can take off your plate.

Emergency rescue

Broken checkout, payment gateway errors, 500s, extension conflicts. Diagnosed fast and fixed cleanly, so you stop losing sales.

Under 2 hours to respond when your store is down

Speed & Core Web Vitals

Query clean-up, Varnish and Redis tuning, asset work, Hyvä when it fits.

Safe upgrades & patches

Version upgrades and security patches, proven on staging before production.

Integrations

ERP, EPOS, CRM, tax, search, couriers and payments. I've connected JD Edwards, HubSpot, Avalara, Adyen and more.

Product personalisation

Name, number, badge and print configurators like Kit Builder, priced and previewed live.

Headless & GraphQL

GraphQL APIs for Nuxt, Alokai and PWA storefronts, as on Leicester City FC and Goodfellow Reference Materials.

Monthly retainer

A fixed block of senior hours each month for monitoring, maintenance, security checks and a steady flow of new features.

Not on Magento? Not a problem.

Magento is where I've spent the most hours, but the craft carries over. I build and maintain Laravel apps, WordPress and WooCommerce sites, Shopify stores and apps, and fast Go services and APIs that connect them all.

Laravel · WordPress · WooCommerce · Shopify · Go

In daily use

  • Magento 2.4
  • Adobe Commerce Cloud
  • Hyvä
  • GraphQL
  • Nuxt
  • Alokai
  • PHP 8
  • Laravel
  • WordPress
  • WooCommerce
  • Shopify
  • Go
  • MySQL
  • MongoDB
  • Varnish
  • Redis
  • OpenSearch
  • Algolia
  • Adobe Live Search
  • Adyen
  • Stripe
  • Klarna
  • Braintree
  • HubSpot
  • Avalara
  • Docker
  • AI coding agents

First task free

Judge my code
before you pay for it.

Send me a bug, a slow page or a small fix, up to two hours of work. I'll fix it on your staging site at no cost. If you like the speed, code and communication, we talk about paid hours.

  • Speed and Core Web Vitals audit with a prioritised checklist
  • One bug fix or module-conflict diagnosis on staging
  • Upgrade feasibility and security review
Claim your free task

About

Hi, I'm Jitheesh.

I've worked on Magento every day since 2011. I started at Luminescent Digital, on the offshore team for UK agency Envoy Digital. There I built Magento Enterprise stores such as 31DOVER, Choice and Voga, which ran 20 countries from one codebase.

Since 2018 I've led Magento engineering at Digital Boutique in the UK, and I've been Head of Magento Backend since 2023. I'm based in Chesterfield, England, and work UK, European and US hours.

Full profile on LinkedIn Code on GitHub

  1. Junior Software Engineer, Luminescent Digital. Custom Magento modules.

  2. Magento Certified Developer.

  3. Senior Software Engineer. Magento Enterprise builds for UK retailers.

  4. Team Lead and lead consultant on every project.

  5. Technical Lead, Digital Boutique, UK. LCFC, Sprockets, Floris.

  6. Head of Magento Backend, Digital Boutique.

Earlier stores I helped build or run

Many of these brands have since re-platformed, so they appear here as names rather than screenshots.

  • 31DOVER
  • Choice
  • Voga
  • RSPCA
  • CIPD
  • Mark Allen Group
  • Religion Clothing
  • Winser London
  • Sue Ryder
  • Pjpan
  • Braybrook & Britten
  • Made
  • Dewaldens
  • Sprockets Cycles
  • Floris London
  • Mylands
  • Sho Jewellery
  • Displaysense
  • Issa London
  • Canonbury
  • First Position
  • Sleek MakeUp
  • Walker Slater
  • Milk & Blush
  • House of Adorn
  • Baldwins
  • Simply Feet
  • Blue Inc
  • Officers Club
  • Kiddisave
  • Temptation Gifts
  • Twisted Soul
  • Author Shoes

FAQ

Questions, answered.

How does the first free task work?

You send a small task or bug that takes up to two hours. I do it on your staging site. If you're happy with the speed, communication and code, we discuss paid hours. If not, you keep the fix at no cost.

How do you handle access to my store?

I never test on live production. You give me restricted staging access through SSH, Git or the Magento admin. Code reaches production only after you've reviewed and approved it.

Do you use AI on my code?

Yes, to work faster. AI agents investigate, draft changes and run tests. I review every line before you see it, and nothing ships until you approve it on staging. AI tools never get production access.

What hours do you work?

I'm based in the UK and cover UK, European and US overlapping hours. If your store is down, I respond within two hours.

Do I need a long-term contract?

No. Retainers run month to month and you can pause or scale them at any time.

Do you only work on Magento?

No. Magento is where I've spent the most time, but I also take on Laravel, WordPress and WooCommerce, Shopify stores and apps, and Go services and APIs.

I'd rather hire an agency. Can you still help?

Yes. I'll help you write the brief, introduce agencies that fit your platform and budget, review their proposals, and keep a technical eye on the work once it starts.

Do you work on Hyvä, headless or Adobe Commerce Cloud?

Yes, all three. Stoneridge Optac runs on Hyvä. Leicester City FC and Goodfellow Reference Materials are headless. Goodfellow and Trade Radiators run on Adobe Commerce Cloud.

Contact

Tell me about
your store.

I reply to every message myself, usually within two hours during working hours.

Emailjitheeshvo@gmail.com › Call+44 7424 920135 › LinkedInjitheeshvo › GitHubJitheesh ›