Magento performance & Core Web Vitals

A faster store sells more.

Slow category pages, a sluggish checkout or poor Core Web Vitals cost you sales and search rankings. I find where the time actually goes, from database queries and cache misses to heavy JavaScript, then fix the biggest wins first.

What's included

What I'll do for you.

Performance audit

Server response, cache hit rates, slow queries and front-end metrics measured, with a prioritised checklist.

Caching

Full-page cache, Varnish and Redis configured and tuned, and cache-busting code fixed.

Database and indexing

Slow queries, indexers, cron jobs and bloated tables cleaned up.

Search

OpenSearch, Algolia or Adobe Live Search tuned for faster, more relevant results.

Front end

Images, fonts, JavaScript and third-party tags trimmed for better LCP, INP and CLS.

Hyvä

When it's the right call, a move to a Hyvä theme for a much lighter front end.

How it works

Safe by default.

AI agents help me investigate, draft and test faster. A person still approves every step that matters.

  1. 01

    Tell me the problem

    Describe it in plain words by phone, Slack or email, and share staging or log access.

  2. 02

    Diagnose and agree

    I find the cause and agree the plan and estimate with you before any code is written.

  3. 03

    Fix and review

    The change is built and tested, then I review every line before you see it.

  4. 04

    You approve on staging

    You try it on staging. It goes live only when you say so.

Experience

From projects I've led and worked on.

  • Leicester City FC: a headless Magento 2.4 store that has to stay fast through match days and kit launches.
  • Large catalogues: Goodfellow with 170,000 materials and ETB Technologies with over 130,000 products.
  • Stoneridge Optac: a Hyvä storefront in seven languages.
See the stores

FAQ

Questions, answered.

Why is my Magento store slow?

The usual causes are a full-page cache that isn't being hit, slow database queries from extensions or custom code, unindexed data, overloaded cron, and heavy front-end JavaScript and third-party tags. An audit shows which ones apply to your store.

Can you improve my Core Web Vitals?

Yes. I work on the front end (images, fonts, scripts, layout shifts) and on server response time, which affects every metric.

Do I need Hyvä to get a fast store?

Not always. Many stores get big gains from caching, query and asset fixes. Hyvä is worth it when the existing Luma-based theme is the bottleneck, and I'll tell you honestly which applies.

Can I get a free speed check?

Yes. The first task is free: a speed and Core Web Vitals audit with a prioritised checklist.

First task free

Judge my code
before you pay for it.

Send me a bug, a slow page or a small fix, up to two hours of work. I'll do it on your staging site at no cost.

Claim your free task