Selected work

Live stores.
Real traffic. Real revenue.

Projects I've led and worked on as Head of Magento Backend at Digital Boutique, plus Liverpool FC from earlier years. All of them are live.

shop.lcfc.com · 2018 – now · current

Leicester City FC

The club's official store, and the project I've led since 2018. It runs as a headless Magento 2.4 backend with a Nuxt storefront, and has to stay fast through match days and kit launches.

  • Kit Builder personalisation: sleeve badges, custom name and number, or a first-team player
  • EPOS integration for gift cards, stock and click & collect
  • Single sign-on across the club's platforms
  • Adyen, Klarna, Algolia search and Yotpo reviews over GraphQL
Visit store
Leicester City FC kit category page
Leicester City FC store home, mobile

Kit Builder · live on shop.lcfc.com

Your name.
Your number.

Kit Builder is the shirt personalisation product I worked on for Leicester City FC. It covers the Magento module, the personalisation API and the admin where the club manages fonts, badges, squads and players.

Leicester City FC Kit Builder: sleeve badges, custom name and number, and the first-team player picker
Badges, name & number, or a first-team playerEach option is priced and previewed live.
Leicester City FC home shirt product page on mobile
Same flow on mobileEvery step works on a phone screen.
Leicester City FC home shirt 2026/27 product page with Kit Builder options
On every shirt pagePersonalisation sits right beside size and colour.

What I worked on

  • Magento module and personalisation API
  • Admin for fonts, badges, squads and players
  • Sleeve badges priced and shown live
  • Name and number checks: letters only, 13 max, numbers 0–99
Try it on the live store

goodfellow.com · Adobe Commerce Cloud

Goodfellow

Metals, polymers and specialist materials for research and industry, trusted since 1946. A B2B catalogue of 170,000 materials on Adobe Commerce Cloud.

  • Pay on account, credit limit requests and quotes
  • HubSpot CRM sync and Avalara tax
  • Dangerous-goods and hazard compliance at checkout
  • Algolia search, material selector and price imports
Visit store
Goodfellow store, desktop
Goodfellow store, mobile

reference-materials.goodfellow.com · New

Goodfellow Reference Materials

A new home for ISO 17034 certified reference materials, bringing together BAS and Suisse TP. It's a headless Alokai storefront on Adobe Commerce.

  • Headless Nuxt storefront on Adobe Commerce Cloud 2.4.7
  • GraphQL for dangerous goods, end-use statements and surcharges
  • Search by material, code, form or keyword
Visit store
Goodfellow Reference Materials store, desktop
Goodfellow Reference Materials store, mobile

traderadiators.com · Adobe Commerce Cloud

Trade Radiators

A large heating catalogue selling to homeowners and trade buyers, on Adobe Commerce Cloud 2.4.6.

  • BTU heating calculator and radiator finder
  • Trade accounts with trade credit
  • Automated order export, shipping restrictions and fast-delivery rules
  • Adobe Live Search, product feeds, Stripe and Klarna
Visit store
Trade Radiators store, desktop
Trade Radiators store, mobile

etb-tech.com · B2B & B2C

ETB Technologies

Refurbished servers, storage and networking, shipped worldwide. Over 130,000 products, many of them configurable.

  • Configure-your-own server pricing and a parts finder
  • Quote requests and ex-VAT special pricing for business buyers
  • eBay channel sync through M2E Pro
  • Around 40 custom modules, kept current through Magento upgrades
Visit store
ETB Technologies store, desktop
ETB Technologies store, mobile

store.liverpoolfc.com · Past project

Liverpool FC

I helped build the club's official Magento 2 store, including its Kit Builder. The work finished a few years ago, and the store is still live.

  • Kit Builder in five steps: size, lettering, patches, player or custom, then name and number
  • Separate lettering sets for the Premier League, Champions League and Women's Super League
  • Sleeve patches priced and shown live on the shirt
Visit store
Liverpool FC Kit Builder: Personalise Item panel with lettering groups and patches
Liverpool FC store, mobile
Sherrin store, desktop

sherrin.com.au · spalding.com.au

Sherrin & Spalding

Two Australian sports brands on one Magento install. Includes product personalisation, spare parts and Starshipit shipping.

Visit store
Stoneridge Optac store, desktop

stoneridge-optac.com · Hyvä

Stoneridge Optac

Tachograph analysis software sold across Europe. A Hyvä storefront in seven languages, with orders flowing into the JD Edwards ERP.

Visit store

Gallery

Captured from the live stores in October 2026. Select any screen to view it full size.